Words matter: Revealing ‘how’ restaurateurs land investors online

Online crowdfunding is a multibillion dollar industry, but crafting a compelling pitch that stands out among thousands of projects and lands investors is challenging, especially in the restaurant industry. Researchers at the Conrad N. Hilton College of Hotel and Restaurant Management have identified linguistic styles that could tip the scales for restaurateurs seeking financial backing online.

EurekAlert!, the online, global news service operated by AAAS, the science society,